Reach Out And Text Someone -- For Free

Those clever lads who gave us TouchType (the landscape-mode email program) may have outdone themselves...

With SMS Touch, you type out a message and send it as a regular email to anyone in your phonebook.  Here's the clever part: they receive it (and can respond to it) as a normal SMS message, BUT their response comes back to you as another email.  Considering that AT&T wants an extra US$15/month for unlimited texting -- and SMS Touch only costs five bucks (most of which goes to ongoing backend support) -- the savings are obvious.  And if they're not obvious, the following video should correct that:

[Available from iTunes]