App Store is available in iTunes

The app store is now available in iTunes!

You need to install the iTunes 7.7 update. To start viewing the app store you must first search for an app (any app), and then click on your search result.

At this moment, you can download the apps, but they won't get installed.

Remember, though the App Store is out, firmware 2.0 isn't - and you need 2.0 to run any of these apps.

iTunes App Store direct links:

Link to Pandora Radio

Link to iSplash ID

The app store reminds me of a dollar store. Once you enter, get ready to buy a lot of junk.

It's clear that a lot of apps are pure trash, but there are definitely a lot of gems which you will love.

[via macrumors]